RapSaKalye is a food cart business selling popular Filipino snacks and gulaman flavored drinks. Although numerous vendors/sellers offer similar food lines, we have innovated in terms of a well-designed and innovative compact food cart, a highly trained service crew, and a delicious and wide array of food products. The main thrust is to convey to the buying public an image of utmost cleanliness, excellent service and quality food items at very affordable prices.
RapSaKalye was shown today in the morning TV show called SIS! in GMA 7.
The segment was entitled, "Kalye-lympics", (mga larong kalye).
The show is hosted by Janice de Belen, Jelli de Belen and Carmina Villaroel.
It was aired today at 10:30am - 11:30am.
The Pasig Palengke Branch opens today (April 16, 2005)!
Owners are Gerry and Ruby Lapuz!
Congratulations and More Power!
Thanks to Ms. Moje Ramos-Aquino for writing this wonderful article about RapSaKalye!
The article that came out in Manila Times today can be read with this URL :
http://www.manilatimes.net/national/2005/mar/17/yehey/business/20050317bus4.html
or as copied from the ManilaTimes.Net below:
Thursday, March 17, 2005
LEARNING & INNOVATION
By Moje Ramos-Aquino, FPM
Filipino food served ‘hawker’ style
One of the simple pleasures Filipinos enjoy is street foods—goto (porridge with tripe slices), squid balls, kikiam, quek-quek (fried quail eggs), chicharong balat ng manok (fried chicken skin), fried tokwa (tofu), different kinds of barbecues and different refreshments like gulaman, sago and buko. Whenever I go to Market! Market! on weekend afternoons I eat goto and quek-quek or tokwa at RapSaKalye. Total cost? P24 and with gulaman, P34. Sometimes with a vegetable salad, it becomes my dinner. Hot, fresh from the pot, clean, yummy, nutritious, low-cost meal, di ba?
RapSaKalye is owned and managed by a group of young entrepreneurs who are endeavoring to professionalize street foods vending with the vision, “We will become one of the top three food-cart businesses in the Philippines with 400 food carts across the country by the year 2008.
According to owners Saj Guevara, Viboy Añonuevo and Marc Reyes, their mission is “to be the recognized leader in the food-cart business by delivering to the commuting public the utmost quality and value-for-money food products and services. “We will delight our patrons with a clean, interesting and unique cart image. We will make them come back for more by always providing them good-tasting products served excellently by competent, customer-centered and friendly staff. We will generate sufficient profits for the owners and for the improvement of the lives of our employees.”
Saj said that they would not want to be just another vendor offering similar food lines. Although they sell street foods by the roadside, they don’t like to position their uniquely designed (RapSaKalye Jeep) cart on sidewalks or streets where they might be violating certain laws and contributing to the mayhem in busy areas. Instead, they position themselves properly and pay rent for space they use; thus, become good corporate citizens, too, while doing business.
Saj, Viboy and Marc are proud to say that they are all hands on in their operations. Each of them know how to operate the cart themselves. Right now, they are maintaining few people so they have less overheads to maintain. Their company owns branches in Market! Market! and Aurora Boulevard (across Broadway Centrum) while seven are franchised. Saj says they are actually in the business of franchising, rather than food retailing.
Another factor that differentiates them from all other vendors of street foods is their cart concept of “street foods, all in one cart.” They use the concept and look of typical jeepneys to represent that they are, indeed, into street foods. Their menu boards look like the signages used by jeepneys. The working space and arrangement of the counter top is done to give fluid motion to their carefully trained service crew.
They consider the display or the showcase as a very important part of the cart. This makes their food easily visible and well presented for the customers to just point their fingers at the food they want to order.
At the end of the day, using the balanced scorecard, they want to measure success in these key result areas:
Financial: Eeconomic value added (EVA), number of food carts spread across the Philippines, sales volume and number of franchisees
Customers: Percentage of repeat customers, number and frequency of customer commendations or complaints, awards and recognition by the business community, the government or other significant organizations, customers’ degree of delight according to customer survey.
Processes Quality of franchisees, quality and ease of food preparation, services to franchisees.
Learning & Growth: Competitive compensation and benefits for employees, continuous training and development of employees, employee turnover, number of job applicants compared to similar establishments.
Eventually, Saj, Viboy and Marc are dreaming to own and operate their very own fine dining restaurant. Right now, they are more than happy to give RapSaKalye’s customers, “a smile in every bite.”
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(Moje Ramos-Aquino, president of Paradigms & Paradoxes Corp., assists organizations achieve organizational excellence through development of people, leadership, teams and organization. Her e-mail address is moje@mydestiny.net)
Saj, Viboy and Marc were interviewed by Ka-Juliet and Ka-Meloy, 1:00pm yesterday on live AM Radio 1062.
The program was called "Una Sa Lahat Pinoy!"
The program basically caters to all Filipino inventions, innovations, businesses, concerns etc.
It was a one hour long interview regarding the RapSaKalye Franchise and Operations.
They had so much fun during the interview.
Congrats!!!
Victory Liner Cubao Branch opened last February 12, 2005.
The Owners are:
Rovic de Jesus
Sony Jalandoni
Mikko Jalandoni
Congratulations, Goodluck and More Power!
RapSaKalye joins Food and Bakery Fair 2005 at the Word Trade Center in Manila from January 26-29.
RapSaKalye was there to give away their franchise at a very low price of P75,000 only!
Based on Saj's estimate, there were at least 300 inquiries from the visitors.
Let us just all hope that sooner not later, that there will be new additions to the RapSaKalye Family.
BUSY!
BUSY! BUSY!
The Booth!
The Crew
The Whole Gang!
The RapSaKalye Bus will start honking and rolling this coming February!
RapSaKalye will be part of the 1st FOOD FAIR at the
World Trade Center this
January 26-29, 2005!
See you there!
Please Congratulate the Market! Market! branch for having the highest regular day sales of P9611.00. The happend last December 25, 2004!
Keep selling more balls!
*regular day sales means, not catering, not concessionaire, not exhibit or fair.
Market! Market! Branch officially opened today!
SUCCESS!!!
Though we were not able to reach our target, we were still able to surpass our breakeven sales! We sold 60 cups of Goto at a very early time of 7:30pm! Customers were asking for more! But unfortunately, we did not have anymore supplies left... Talk about opportunity lost... But hey... it was our first day!
To date, the Market! Market! Branch has the Highest First Day Sales!
Congratulations to all of us! May this publicity help us all!
Tentative Grand Opening date for the Market! Market! Branch
is on November 20, 2004.
See you all there!
At present, there are now four (4) RapSaKalye Branches operating and one (1) Kik Mai Bols Cart.
RapSaKalye:
1. Vega Center - Los Banos, Laguna - Owner: Norman Miranda
2. Raymundo's - Los Banos, Laguna - Owner: Norman Miranda
3. First Cavite Industrial Estate - Das Marinas, Cavite - Owner: Irose Santos
4. Esteban Abada - Loyola Heights, Q.C. - Owner: Aaron Concepcion, Mik and Giselle Ordonez
Kik Mai Bols:
1. 669 Aurora Blvd - New Manila, QC - Company Owned Cart
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